The Founder

Arwa Ramadan, the founder of A5 - hence the name A5 by AR, is a graphic designer by profession - more like a graphic designer by obsession - as her thoughts and expressions are best communicated through design.

On why she founded A5xAR, Arwa said:

As a third culture kid, my identity was constantly evolving due to frequent moves and exposure to diverse cultures. However, from a young age, my mother emphasized my Muslim identity above all else, "you're a muslim first", she always said, which helped me maintain a strong sense of self in different circles and environments. A5xAR embodies this sentiment, celebrating the shared identity of 2 billion Muslims worldwide, united by faith, rituals, and aspirations, despite differences in culture, language, skin colour, and spice tolerance levels, yet we all know what raising your index finger means, we all know how to pray, we all know that zakat is 2.5% of your wealth, we all anticipate the arrival of Ramadan, and we all dream of visiting the holy Kaaba at least once in our lifetime. That’s the purpose of A5xAR, it’s a code that only 2 billion people will understand.